#28: Waterproof Sony Walkman Advertised in a Water Bottle
Sony embraced an ingenious marketing strategy to prove the waterproof capabilities of its Walkman. They sold the device encased within a bottle of water through vending machines. This unique approach instantly grabbed attention and instilled confidence in the product’s durability.

By presenting the Walkman as a submerged treasure, Sony showcased its unwavering belief in its own technology. This daring demonstration spoke volumes, showcasing Sony’s commitment to delivering innovative and trustworthy devices. In a world of skepticism, this inventive marketing tactic made Sony consumers feel like they had made the right choice.