85. The Legendary Clash: How Enzo Ferrari Incited Lamborghini’s Creation
Year: 1963
Location: Sant’Agata, Bolognese, Italy
Company: Ferrari, Lamborghini
Estimated Damage Value: $11 billion*
In 1963, Ferruccio Lamborghini, previously a tractor manufacturer, catapulted into automotive legend by launching a rival to Ferrari in Sant’Agata Bolognese, Italy. Disappointed by Ferrari’s clutch performance, he ingeniously crafted the Lamborghini, propelling the marque to a $11 billion valuation.
Ferruccio Lamborghini, initially dismissed by Ferrari as a ‘simple farmer’, transformed scorn into innovation. After identifying identical clutches in his Ferrari and Lamborghini tractor, he was challenged to create a superior vehicle. The result? Lamborghini’s ascent to a $11 billion automotive titan, outshining its provocateur.